For us the logic is clear and unequivocal. Raw meat is the biologically appropriate, common sense way to feed a carnivore that has no idea how to cook. Dog owners in their droves are coming round to the logic and benefits of feeding raw, natural, unprocessed ingredients.

Humans have evolved to eat cooked food. Cooked food works for us because we have been eating it for nearly two million years. In this evolutionary context, dogs have only been eating dry biscuits for a few seconds. We know that they do better when they move back to the biologically appropriate raw food eaten by the their ancestors for tens of thousands of years.

Dry dog food undergoes possibly the most extreme food processing that humans carry out. Meat derivatives, cereals and huge quantities of additives are extruded together at very high temperatures to make the convenient little dry pellet. High temperatures reduce the nutritional quality of the ingredients and these lost nutrients must therefore be replaced with additives.

As humans we would not expect health and longevity if day after day we ate ultra-processed foods. Despite some pretty questionable food that has been created over the years, there is no human equivalent of the dried biscuit which we expect our dog to eat every single day.